Corp comms is stuck in the defensive #justsayin

Is it me or is corp comms becoming more and more defensive?

It feels to me that confidence is at an all time low. Where has the energy and enthusiasm gone?

Yes a lot of corp comms is defensive in nature – and you could argue that all corp comms is essentially defensive. Words like transparency and disclosure belie a mind set on keeping the silent majority happy. 

But I was always taught that the best form of defense is attack. Where has the confidence gone? The new ideas?

Timidity in communication just frames your potential as deeply negative. 

Who can say they are making some real tangible progress in the job of corp comms? Anyone? 

Yes content strategy is allowing companies to communicate more directly, but how much of this content everyone is producing is actually interesting?


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